If not, you have a problem - and an opportunity!
Your employees plays an important role in succeeding with with your SoMe efforts;
- They are living your brand 24/7.
- Their content are perceived as more trustworthy than paid/corporate content.
- Employees content is not filtered on SoMe, which paid/corporate content is.
An employee holds in average 1476 "friends, connections & followers", based on stats from LinkedIn (930), Facebook (338) and Twitter (208).
So ie. 300 employees represents a total employee driven SoMe channel of 442.800 possible leads & customers, future employees, KOL`s and much more.
Added to that, this channel proves a much higher rate of interaction than paid/corporate content which opens up a very substantial and unused potential.