Employee advocacy inspiration: When in doubt - do as Adobe!

If doubtful about implementing employee advocacy in your company, then check out this great article from SocialMediaExaminer, on how Adobe have excelled!

Highlights;

  • Social media influences 20% of subscriptions to Adobe Creative Cloud.
  • A greater percentage of Adobe employees are sharing content about Adobe on Twitter than any other tech brand employees in the world, per Social Look.
  • As of mid-2014, approximately one-third of Adobe’s 11,000 employees have taken Social Shift training to be brand ambassadors.
  • In some months, one Photoshop brand ambassador has generated more revenue than the official Adobe @Photoshop Twitter account.

Read the full article here;

http://www.socialmediaexaminer.com/turn-employees-brand-ambassadors/