Employee Advocacy; Resultater, facts & figures

Altimeter Group publicerede i Juni en rapport der samler data fra brands der har været early adopters af employee advocacy. 

Rapporten indeholder nogle spændende findings, og udover at fremvise stærke tal for de brands der har anvendt employee advocacy aktivt, har de også været omkring medarbejdernes venner, forbindelser og followers for at finde ud af hvorledes de reagerer når de møder indhold delt af deres forbindelser.

Eksempler på key findings;

Employee advocacy amounts to native advertising in social. Employee advocacy programs today show great promise, with higher reach, click-through, and share rates than official brand pages or social ads. For example, 21% of consumers report “liking” employee posts—a far higher engagement rate than the average social ad.
Planning and adoption of employee advocacy is quickly growing. 90% of brands surveyed are already pursuing or have plans to pursue some form of employee advocacy.
A range of research shows that employees have far greater reach in aggregate than official brand pages in social. For example, one study by MSLGroup found that brand messages reached 561% further when shared by employees vs. branded channels.

EX#1; Medarbejdernes oplevelser med at dele virksomhedens indhold;

EX2#; Hvilke sociale medier medarbejderne deler mest på;

EX#3; Bevæggrunde for at investere i employee advocacy for virksomheden;

EX#4; Hvordan reagerer modtageren på indhold delt af venner, forbindelser og followers;

Du kan hente hele rapporten mod at aflevere din email til Altimeter her.

Rapporten indeholder rigtig god insight på adoption blandt brugerne, udfordringer med udrulning, og meget mere. Du er også velkommen til at booke en demo af Sociuu lige her;