How to create a post in Sociuu
Sharing is intuitive. Follow the 4 steps in Sociuu and your post will be well on its way.
Start by configure your post. Choose a title and add a description; This is the email to your colleagues where you describe what they have received and why they should share it.
Next you can add Custom email values: A headline that stads out in the the email inbox and wether you are sharing a content piece on behalf of someone. Leve them blank and your default settings are shown. (Change them in settings if necessary)
Select one or more social media networks that you see fit for this content.
Save as draft or Save and continue to the next step
Go find the link you want to share, copy than past it here:
All thumbnail images, headline and metadata is automatically included. This is the external presentation of the content so it is possible to choose or upload a different picture, edit headline or edit meta text.
If you want to include more than one content piece, add another and edit as you see fit. You can rearrage the list easily - click, drag and drop.
Next you can add analytics and tag management
Firstly, make sure that your landing pages are set up within your tag management system for the tracking to work correctly.
In Sociuu, you can then use the built-in tag management for Google Analytics, Adobe Analytics, Matomo (Piwik) - and in addition possibilities for custom tagging. Stats for content shared by employees can now seamlessly be included in the analytic tool by choice, and use cases are many:
Measure EA driven traffic from SoMe to Web
Include EA in the social media dashboard
Compare existing channels and campaigns with EA efforts
Adjust overall paid/organic based on data from EA
Get unique insights on performance on content and formats - And much more!
Be aware that you can only tag owned content/landing pages to follow the traffic and thereby not third party content.
Select individual users or user groups and you are almost ready now…
Now it is time to confirm and send post.
You can go back if you need to do any corrections or save for later launch.
You can also send yourself a preview if you want to see the mail before you send it to your colleagues - note, if you want to test sharing, you need to choose yourself as recipient and send post. The sharing icons are not active in a preview.
Schedule a post if you do not want to send it strait away. Pick a date and time that you preferre.