Kammeradvokaten / Poul Schmith expands EA programme and generates 15,000 organic clicks in a year


Quick facts

· 600 employees use Sociuu

· 15.000 organic clicks in a year

· EMV DKK +500.000

· Increased engagement and visibility +20%



With a staff of about 600 employees, Kammeradvokaten / Poul Schmith is one of Denmark’s largest and leading full-service law firms. In addition to advising private Danish and international clients, the firm has been the preferred legal adviser to the Danish Government since 1936. Before using Sociuu, Kammeradvokaten / Poul Schmith had great insights and results from its existing employee ambassador programme, where 40+ employees had committed themselves to a 2-year volunteer engagement.

digital ambassadors and 'talent spotters'

The programme gives the employees a tool box to be digital ambassadors, co-creators of content and branding and also included a mandate to issue a 'fast-track' card or career coaching-invitation to talents spotted by the ambassadors, enabling spotted talents to be fast-tracked or guided on to recruitment.

extended areas of use

With Sociuu, Kammeradvokaten / Poul Schmith has easily extended its digital ambassador program to include all employees - and further increased use areas to encompass branding, relations building, thought leadership, employer branding and recruitment.

All our employees are engaged as an important voice in creating and sustaining the word of mouth, shaping our brand, reputation and culture
— Grith Okholm Skaarup, Head of Communication

measurement & learnings

'Going digital' with employee advocacy, Kammeradvokaten / Poul Schmith has benefitted from real time statistics internally and externally, which has provided ongoing learnings used to positively adjust and optimise content and agendas to fit its audiences. 

Vast increase in reach & engagement

Sociuu has provided a vast increase in reach and engagement - just five months after implementation, the reach, engagement and visibility on social media increased by more than 20% and the organic engagement has vastly outperformed paid and sponsored content.

employee engagement

Taking advantage of an already well-performing ambassador program, employee engagement was not a major concern to Kammeradvokaten / Poul Schmith. But it was vital that the distribution of shareable content to employees was simple, precise and safe, which Sociuu catered for by tapping into the existing workflow via mail, making it time-efficient and simple for employees to participate.


Want to know how to start your employee advocacy program?