Kammeradvokaten / Advokatfirmaet Poul Schmith

With a staff of more than 500  employees, Kammeradvokaten/ Poul Schmith is one of Denmark’s largest and leading full-service law firms, and has been the preferred legal adviser to the Danish government since 1936

All our employees are engaged as a vital voice in creating and sustaining the word of mouth, shaping our brand, reputation and culture
— Grith Okholm Skaarup, Head of Communication

4 years of employee advocacy laid the foundation

Before using Sociuu, Kammeradvokaten had great insights and results from their existing employee ambassador program, where +40 employees had committed themselves to a 2 year plan

digital ambassadors and "talent spotters"

The program enabled the employees to be digital ambassadors, and also included a mandate to issue a "fast-track" card to talents spotted by the ambassadors, enabling spotted talents to be "fast-tracked" on to recruitment.

Upsides with using Sociuu:

extended areas of use

With Sociuu, Kammeradvokaten / Advokatfirmaet Poul Schmith has easily extended their digital ambassador program to include all employees - and further increased use areas to encompass branding, relations building, thought leadership, employer branding and recruitment.

measurement & learnings

In "going digital" with employee advocacy, Kammeradvokaten /Advokatfirmaet Poul Schmith has benefitted from real time statistics internally and externally, which has provided ongoing learnings used to positively adjust and optimize content and agendas fit for their audiences. 

Vast increase in reach & engagement

Sociuu has provided a vast increase in reach & engagement - just 5 months after implementation reach, engagement and visibility on social media increased with +20 %, and the organic engagement has outperformed paid and sponsored posts vastly.

employee engagement

Taking advantage of an all ready well performing ambassador program,  employee engagement was not a major concern to Kammeradvokaten / Advokatfirmaet Poul Schmith. But it was vital that distribution of shareable content to employees were simple, precise and safe, which Sociuu catered by tapping in to the existing workflow via mail, making it time efficient and simple for employees to participate.