Sampension experienced higher employee engagement than with existing corporate communication channels
300 employees in Sociuu
+7500 clicks organic clicks in a year
5 click per share
EMV 2019 DKK +280.000
not being first-movers on social has advantages
Sampension Administrationsselskab A/S provides administrative services to life insurance companies, pension funds and pension companies as well as general asset management services. Sampension was not "first-movers" on social media, as both maturity and the importance of having all employees along were more important than just doing something.
Letting pension & finance experts be brand ambassadors
Sampension's knowledgable employees are pension and finance experts, with vast knowledge and deep insights. Matching that with branding on social media was a challenging task. In order to make this happen, it was vital that the stories and content was "on par", to create engagement amongst employees.
Sampension's launch on facebook
Sampension saw a fit with Sociuu, as they were about to launch a facebook presence and identified that involving employees would be beneficial. In doing so, it was easy to create internal awareness and participation by introducing Sociuu alongside Sampension's extended social media channels.
learning social media
Accordingly, Sampension offered all employees LinkedIn training providing them with tips and how-to's, which successfully has provided employees with confidence in how-to 'act' on social media professionally, and also when interacting with the brand - and using Sociuu to share relevant content with their professional networks.
sociuu quickly outperformed existing corporate communications channels
After 3-4 months of using Sociuu, Sampension experienced that employee engagement was much higher than existing corporate communication channels. Many communication professionals struggle with maintaining employee engagement via these traditional channels: corporate mails, intranets etc.
Sociuu matches corporate content with the employees' field of work, expertise and interests and thereby vastly increasing relevance and engagement. By transforming content into an action - making it purposeful and easy to share - the efforts were measurable and provides communications with valuable learnings on content formats and agendas.