It’s easy to understand the buzz around word-of-mouth marketing, but the most challenging aspect is creating a word-of-mouth marketing strategy that works for your business and your customers.
Employee advocacy can easily be incorporated in your WOMM strategy.
By motivating your employees to advocate your brand, you will not just have premium ambassadors - but also enable them to promote your content to their friends, connections and followers.
84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products – making these recommendations the information source ranked highest for trustworthiness. [ Nielsen]
The same goes for B2B;
- 91% of B2B buyers are influenced by word-of-mouth when making their buying decision. [USM]
- 61% of IT buyers report that colleague recommendations are the most important factor when making a purchase decision. [B to B Magazine]
- 56% of B2B purchasers look to offline word-of-mouth as a source of information and advice, and this number jumps to 88% when online word-of-mouth sources are included. [BaseOne]
So, next time you are overhauling your WOMM strategy, consider including employee advocacy - or why not get started right now!?