Influencers every employee advocacy programme needs
Focusing on influence is nothing new. The new and powerfull change is that there is increasing focus on the individuals’ personal and professional network, which you naturally reach out to and know what they respond positively to.
We are all influencing our networks on a daily basis, and in general, personal content are 24 times more likely to be re-shared and reach is 561% further than corporate. Corporate influencers do not talk about products, services and expertise because they have to or because they are paid to do so, but because they want to and because it brings value to their work.
This guide breaks down the four top influencers that we meet in all companies, how to engage them and make them the best advocating ambassadors for your company.
Interested in learning more? Download the employee advocacy influencer e-book.