Tag management 

Sociuu sharing
 
 

Firstly, make sure that your landing pages are set up within your tag management system for the tracking to work correctly.

In Sociuu, you can then use the built-in tag management for Google Analytics, Adobe Analytics, Matomo (Piwik) - and in addition possibilities for custom tagging. Stats for content shared by employees can now seamlessly be included in the analytic tool by choice, and use cases are many:

  • Measure EA driven traffic from SoMe to Web

  • Include EA in the social media dashboard

  • Compare existing channels and campaigns with EA efforts

  • Adjust overall paid/organic based on data from EA

  • Get unique insights on performance on content and formats - And much more!

Note!

Be aware that you can only tag owned content/landing pages to follow the traffic and thereby not third party content.


Google UTM tagging

Sociuu sharing
 
 
 
 

Campaign Source is the only obligatory field to fill out for the Google UTM tagging to be registered. See examples for values.

Due to different setups, we are not able to specifically go into details about the values but it should reflect on the settings in your Google dashboard. Contact your analytics representative if in doubt about your specific values.

Get started with Google UTM tagging: Google Analytics


Adobe Analytics

Sociuu sharing
 
 

Check against setup in your Adobe Analytics

Get started with Adobe Analytics


Matomo

Sociuu sharing
 
 

Campaign name is the only obligatory field to fill out for the Matomo tagging to be registered. See examples for values.

Due to different setups, we are not able to specifically go into details about the values but it should reflect on the settings in your Matomo dashboard. Contact your analytics representative if in doubt about your specific values.

Get started with Matomo tagging


Custom tagging

With custom tagging you have the ability to add and modify the query parameters on the final URL. Here, you can tag (or apply taxonomy based key/value pair) your URL and with Sociuu dynamic tags you can add context-based values.

Sociuu sharing

Let it be either for analytics such as Google Analytics, custom data-management or to differentiate content and/or layout and appearance to your website, this is the way to communicate from the initial user which clicks a link to your final URL.

query tag consists of a key which is a static name and something you identify the specific tag with (e.g. network) and a value which can be either static (e.g. sociuu) or dynamic via Sociuu Dynamic Values (e.g. {network_name})

To utilise the query string you need to add a handler to your end URL yourself. Sociuu has no effect or impact on this.