Tip Trailer Services boosts influence with ambassadors and high employee engagement on social media
Global EA programme: 70 branches located throughout 16 countries
Avg. 6 clicks per share
EMV H1 2019 TIP Europe DKK +125.000
Nordic led the way
With more than 70 branches located throughout 16 countries, TIP Trailer Services provides transportation and logistics customers with leasing, rental, maintenance and repair and other value-added solutions. Before going global, Gitte Holm, Marketing Director Nordic ran the brand ambassador programme in TIP’s Nordic region.
“Within a short period of time, we have seen great results and a whole palette of benefits in engaging our employees - employer branding, PR and press, events and marketing - but foremost, it has been very encouraging to witness the great adoption and engagement from our employees, which is vital to run a successful brand ambassador program”, says Gitte.
Social media is vital for TIP trailers
“Social media, as a marketing and communication channel, has become a vital part of TIP’s access to talent, customers and partners but also an excellent opportunity to tell ‘who we are and what we do’. In this way, we encourage employees to share TIP news among their personal network, which will increase the brand awareness on our products while also showing everyone why it is great to work for TIP”, says Marc.
“We believe that our strongest asset in the brand community are our employees, especially since they are in day-to-day contact with our customers, and have accumulated knowledge about our business which goes way beyond what we are able to do from a corporate point of view”, Marc elaborates.
instant employee ambassador program
With off-set in Tip Nordics established ambassador programme, it has been seamless to transfer globally. The ambassador programme acknowledged employees' participation in sharing Tip Trailer's activities on social media every quarter. With Sociuu's real time statistics, Tip Trailer has an accurate overview every quarter of employees 'walking the extra mile'. Employees have widely embraced the ambassador programme and employee engagement rates are vastly over industry benchmarks.
boosting pr efforts
Alongside optimising Tip Trailer's presences on social media, they have experienced quite a boost in PR. Press in Tip Trailer's industry is mainly niche medias, which can be hard to approach with traditional PR efforts. When pre-boosting press releases via Sociuu, Tip Trailer has experienced that media are more prone to publish them.
achieving high engagement with a practical and transparent approach
Tip Trailer's employee engagement rates exceed +20 percent, which is very high compared to traditional internal communication channels. This was achieved by keeping efforts very practical and transparent to the employees and further reflecting this in the content.
By making an effort in explaining employees the "why" on all content, they secured a swift adoption. This meant that employees quickly acknowledged the importance of e.g. sharing a job post, a press release or an article - and by sharing, they could contribute in 'getting things done'.