Tip Trailer Services
With more than 70 branches located throughout 16 countries, TIP Trailer Services provides transportation and logistics customers with leasing, rental, maintenance and repair and other value-added solutions.
Nordic led the way
Before going global, the brand ambassador program was run in TIP’s Nordic region, led by Gitte Holm, Marketing Director Nordic.
“Within a short period of time, we have seen great results and a whole palette of benefits in engaging our employees - employer branding, PR and press, events and marketing - but foremost, it has been very encouraging to witness the great adoption and engagement from our employees, which is vital to run a successful brand ambassador program”.
Employee involvement and engagement is key
“With TIP Trailer's thousands of skilled employees, it is vital to ensure they are involved in sharing TIP’s story to our customers, partners and of course future employees”, says Marc Aandeweg, VP Sales & Marketing.
“Social media, as a marketing and communication channel, has become a vital part of TIP’s access to talent, customers and partners, but also an excellent opportunity to tell ‘who we are and what we do’. In this way, we encourage employees to share TIP news among their personal network, which will increase the brand awareness on our products, but also show everyone why it is great to work for TIP”.
“We believe that our strongest asset in the brand community are our employees, especially since they are in day-to-day contact with our customers, and have accumulated knowledge about our business which goes way beyond what we are able to do from a corporate point of view”.
Upsides with using Sociuu:
instant employee ambassador program
With off-set in Tip Nordics all ready established ambassador program it was seamless to transfer it to global. The ambassador program acknowledges employees activity on sharing Tip Trailer`s activities on social media every quarter. With Sociuu`s real time statistics Tip Trailer has an accurate overview every quarter of employees "walking the extra mile". Employees has widely embraced the ambassador program, and employee engagement rates are way over industry benchmarks.
boosting pr efforts
Alongside optimising Tip Trailer`s presences on social media, they have experienced quite a boost in PR. Press in Tip Trailer`s industry is mainly niche medias which can be hard to approach with traditional PR efforts, but when pre-boosting press releases via Sociuu Tip Trailer has experienced that media are more prone to publish them.
achieving high engagement with a practical and transparent approach
Tip Trailer`s employee engagement rates exceeds +20%, which is very high compared to traditional internal communication channels. This was achieved by keeping the effort very practical and transparent to the employees, and further reflecting it in the content. By making an effort in explaining employees the "why" on all content, they secured a swift adoption. This meant that employees quickly acknowledged the importance of ie. sharing a job post, a press release or an article - and that by sharing it they could contribute in "getting things done".